Pinnacle Sports Rebrands, Changes Name To Pinnacle

In an effort to better showcase the widening range of betting products it offers, online sportsbook Pinnacle Sports has announced that it will now be known simply as Pinnacle.

Pinnacle, which had been named Pinnacle Sports since launching in 1998, also rebranded itself with a new logo that will reflect the company’s sub-brands for sports betting, casino, eSports, mobile, affiliates and B2B offerings.


Bettors can now visit the Pinnacle website at the domain, which Pinnacle purchased in March., the sportsbook’s former domain, continues to direct bettors to the Pinnacle site.

Over the past several months, Pinnacle has introduced a new architecture to its desktop and mobile platforms, along with a dynamic design style. The company hopes intuitive, UX-optimised interfaces on web, mobile and native apps will make the betting experience for sharper bettors both quicker and easier.

“The Pinnacle name is synonymous with the best odds and highest stakes in online betting and has been for nearly 20 years,” said Pinnacle marketing director Harry Lang.

“However, as we now offer much more than just a Sportsbook, our rebrand was the perfect opportunity to refresh the whole architecture of the brand and look like the contemporary and dynamic operator our savvy customers want to bet with.”

– Article posted June 2, 2016