The new owners of Pinnacle Sports say they’ll make the industry-leading sportsbook even better.
Pinnacle announced its change in ownership on March 3, 2015 with a press release, confirming a new majority ownership “with an ambitious strategic vision.”
According to the release, the deal — which was concluded last August — will see Pinnacle Sports look to expand into regulated markets, including Asia, as well as upscale its IT infrastructure.
Pinnacle Sports CEO Paris Smith said that though the ownership has changed hands, Pinnacle will still provide the best value odds online.
“I am extremely excited about working with our new major shareholder to realize a shared vision for Pinnacle Sports,” Smith said. “Though this deal denotes an important change for Pinnacle Sports, our customers should rest assured that the fundamental principles that make the brand so unique will not be compromised.”
Since Pinnacle Sports was established in 1998, it has offered bettors unique alternatives to other online sportsbooks. Its gimmick-free approach focuses on offering the best odds and highest betting limits for every market, allowing bettors to win more than at other sportsbooks.